Feasibility study for adidas clothing stores

Feasibility study for adidas vesture storesThis feasibility study for the costume shop, that is Adidas stores, was conducted over a period of 3 months, from June to September, 2010.The business would operate as a sport defacement and located in the most famous business circle, Victoria squ be, as research and surveys conducted during the feasibility research period designate that the sport steel and the site would be the most profitable way.The goals of the clothing shop are varied, including satisfying the consumers need, making a profit and consolidate the billet of Adidas. And the main mission of the clothing shop is to provide a place and service for local consumers to get mettlesome quality sport clothing and chafe their life more convenient.The feasibility research report contains the 4P analysis, that is, the product, wrong, promotion, place are analyzed. The strength and competition of the clothing shop are also researched.2.0 Products and Services2.1 Products and service descriptionThis clothing shop sells Adidas strike out sports clothing, offers an excellent environment and service for consumers, and shows a kind of taste and experience an emotion. The aim of the clothing shop is to shake off it become a good place for leisure shopping.2.2 Resources and technologyClothing store is a demanding profession requires the size and grade of the industry, products and operate, after all, it is a high consumption, the consumer must care the fully reflection of their consumption value. To achieve this, in that location is a very high demand on the resources of investors, and technology. Joining the brand sack it access to sufficient resources, advanced equipment and technology, and importantly, on the other hand, it grass avoid a lot of risks.2.3 Future products and work plansWith the shops development and changes in the surrounding environment, the products and services allow continue to improve, including more comprehensive new products, better quality and personalized service. The shop will continuously improve under the support of Adidas brand and its own efforts.3.0 Project Site and anatomical structure Conditions3.1 Project siteThe city is a popular one which hosts international and domestic sporting events, such as cricket, South Australia Golf championship, classic car race, bike race. The site is determined at Victoria Square, a famous commercial circle. A survey1conducted there indicates that people here are willing to buy the product of Adidas, and the percentage of items are shown in figure 1.Figure 1 Market survey3.2 Construction conditionsEconomic conditionsAdelaides economy is mainly manufacturing, military and research. The city has large manufacturing, military and research area. H hoaren car, Mitsubishi Group has manufacturing plants in Adelaide, the city also has health equipment and electronic components plant. about(predicate) half of the cars produced in Australia come from Adelaide2. Australia s largest oil smart set and the famous brewery is located in Adelaide, its per capita economic growth is higher than the Australian average3. Adelaide is Australias major arsenal, 70% military industrial company in Australia is located in Adelaide, and its gross domestic product reaches 10 billion Australian dollars.Natural conditionsAdelaide is a Mediterranean climate, warm and rainy in winter and drying in summer4.MonthJanFebMarAprMayJunJulAugSepOctNovDec norm high temperatureC (F)27.8(82)28.4(83.1)25.4(77.7)22.0(71.6)18.7(65.7)15.8(60.4)15.0(59)16.0(60.8)18.1(64.6)20.9(69.6)23.7(74.7)26.0(78.8)Average low temperature C (F)15.9(60.6)16.2(61.2)14.5(58.1)11.7(53.1)9.7(49.5)7.6(45.7)7.1(44.8)7.7(45.9)9.0(48.2)10.7(51.3)12.8(55)14.7(58.5)Precipitation mm (inch)20.0(0.787)18.3(0.72)24.3(0.957)36.8(1.449)48.9(1.925)56.9(2.24)64.2(2.528)52.5(2.067)49.9(1.965)43.5(1.713)22.7(0.894)24.6(0.969)Figure 2 Average data of Adelaide airportTraffic conditionsAdelaide is the important traffic inte rsection of Australias east-west and north-south direction. The road is constantly better than many other Australian cities. Adelaides with a allude of 20-minute city because the car can reach from the suburbs to the city center at bottom 20 proceeding5. Adelaide International Airport is Australias newest and most advanced airport.3.3 SuppliesConsumption of major materialsAccording to the project scale, this project needs all kinds of garments, including T-shirts, jackets, shorts, pants, shoes, etc., and the annual consumption is shown in the sideline table.No.MaterialUnitAnnual consumption1T-shirtspiece309102Jacketspiece790803Shorts equate204504Pantspair547705Shoespair76920Figure 3 Annual consumption of materials(2) Sources of major materialsAll kinds of raw and auxiliary materials required for the project are internecine stock, and hence the supply is adequate.(3) Quality requirment of major materialsAll the materials needed in the shop is checked according the corresponding standard, and satisfies the need of consumers to assure the product quality.3.4 LogisticsThe company is equipped with sufficient storage space, which can be used to solve the storage needs of finished and packing materials6. Raw materials in warehouse are divided by batch, and establish a strict regime of materials distri scarceion to prevent mixing batches. Transport system adopts advanced third party logistics, which is quick, convenient and cost-saving.4.0 Investment Objectives and Tasks4.1 Investment objectiveBecome a leading sports clothing brand in the region, and make it a fashion consumer sites. 3 years to happen the total investment cost, and gradually start making profits.4.2 Investment tasks(1) Stabilize capital, implement an ideal investment channels for investors and provide them with a lasting and reasonable income.(2) Successfully complete the construction and development of brand stores, and gradually make the capital investment to generate income.(3) Use the exis ting sites to upgrade Adidas brand, increase brand awareness and customer amount to achieve mutually profit.4.3 The key to success(1) The good cooperation of investors and owners, and the best combination advantages of both resources.(2) Sufficient securities industry demand, active and hard-hitting campaign.(3) The location of the grasp. Clothing store is in the address of beauty and in a business circle.5.0 The Market Analysis5.1 The market demandOur consumer demand is until now relatively ample. On the one hand, there are stable and old customers, on the other hand, there are beautiful natural and relatively stable business district.(1) Stability of the old client resources. This part of the consumer is the natural client resources after the completion of the new brand stores. When they face more appeal, better products and services of the brand stores, they will continually become the loyal customers of the brand.The residential areaEnterprises in the regionSchools in the reg ionIn general, the target consumers are sufficient, but here there is a lack of brand appeal on the scale of the clothing store, we shop here just to fill this market gap.5.2 industry development trends(1) The clothing market is growing rapidly7, and it has become a major trend of consumption, the market early training has ended.(2) The taste of the consumer is becoming more and more high. The culture charm is the charm of the market. Consumers are starting to cognitive clothing brand, clothing style and know how to enjoy the fun. The rapid development of sports clothing market is closely related to the natural sport interest of the consumer.(3) Education level, family income and frequency of exercise show a significant positive correlation8.(4) The competition within the industry and associated industries is increasingly intense. There are more and more clothing stores in the city. Meanwhile, other brands of sports clothing are all relevant alternatives.5.3 Competition comparison s(1) verificatory competition with the strong brand stores. Currently the city has more than 10 sports clothing stores, of which the largest competitor of Adidas, Nike, 4. Peripheral consumer source will be diverted by these indirect competitors.(2) Direct competitors. Some of the other sports clothing in the region is the direct competitors. Their size is not too large, but they have some characteristics, price and quality are good. These stores still have a certain competition.However, peer competition situation, mainly small-scale, has a certain personality clothing store in the region, is good for us. In contrast, our shop has a considerable advantage on brand appeal, management level, product and service quality, scale and finance.The fashion and taste of the clothing shop determine its share of emotional consumption, and consumers are very concerned about the brand and grade factors. This can also explain the large tally of consumers prefer to find clothing store downtown.6. 0 Promotion Strategy6.1 Market strategyTarget marketThe target market contains the regions consumers in the business district, with monthly income of 1,000 $A. The majority are well-educated, and they pursuit fashion and taste, mainly youngster and the middle-aged.Marketing planningUtilize the brand and resources advantages, and establish rapidly the popularity and reputation of Adidas to solid the old consumer source, getting back the consumers attracted by strong brand stores and local specialty shops.Although the Adidas brand is strong, this region is likely to have other strong brand clothing store in the future. Therefore, we must use all the opportunities and resources now, making a good service marketing and more personalized service, build our own brand to consolidate the customer loyalty.6.2 PromotionThe most important thing is to make the shop known by the consumers nearby as quickly as possible.(1) advertizeFor district residents, deliver fine single-page advertisement a nd small gifts, one-page form can also be made the form of discount vouchers.(2) Event marketing suckle student party and reading activities. Contact the Universitys student union and several important regional organizations hold a number of salon parties and school activities and this is facilitative in raising quality to attract students and young consumers.When the time is ripe, we can also organize an activity with movement and life as the theme of the act writing.(3) Service marketingBesides brand identity, service for clothing is also important to consumers. To do this, more personalized service is needed. Establish membership card. Members name is printed on the card, such as bank card. Membership card discount rate was not high, such as 9.8 fold. However, on the one hand, it can legislate consumers a sense of respectability, and on the other hand, it is easy for attendant to call the consumers. Especially if consumers and other people are together, and the attendants can publicly call him (her) Mr. (Miss), they will feel they are respected and welcomed.(4) Personalized servicePut some promotional materials in the table, and the content of which is about the knowledge and stories of the Adidas. On the one hand, it can enhance the taste and the atmosphere, and on the other hand, it can increase the favorable impression of consumers. For many consumers who come together, we can explain the brand with specialized person. If they are interested, you can introduce the brand name, the origin and other relevant knowledge to them.7.0 Financial Plan7.1 Financial overviewNo.NameAmount ($A)1 pack650,000 / year2Joining feescc 00/ year3Decoration and reconstruction60 0004Salaries40,000 / month5Water and electricity10,000 / month6Other costs10,000 / month7Other charges50 000Figure 4 Financial overview7.2 Device configurationNo.Device qualityNameQuantityUnit price($A)Total price($A)1Business equipmentContainer2120024002TV26000120003Computer2400080004Sofa3500015000 5Cash register2300060006Office EquipmentAir conditioner3300090007telephone22004008Fax machine1150015009Printer115001500Total1855880Figure 5 Device configuration spending